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About Us

The past...

Over 13 years ago TarotAdvice broke all the rules and changed the way tarot readings were done by introducing our "Virtually Genuine" online reading process, the first unlimited access membership-based model, and was at the forefront of presenting a philosophy of tarot as a means to personal empowerment via quantum and Karmic (secret) Laws of Attraction. We also were among the pioneers to pull back the esoteric veil, shake off the stereotypes, and turn the status quo on its ass to make tarot relevant, meaningful, dynamic, and accessible to anyone, anytime.
The present...

After more than a decade as the exclusive tarot provider for astrology.com, we were unceremoniously "liberated" this past spring when they were sold to a competitor. The surprise and shock stung, but it also got me thinking. And then excited! More and more tarot (and astrology) sites have become little more than a hot mess of content farms offering syndicated vanilla readings, celebrity gossip, and 8 ball gimmicks pumped out mostly to promote dating sites and live psychics. This content pollution undermines the efforts of those of us who have passionately dedicated ourselves to serving up original, quality content and making tarot (and astrology) a valid, practical tool for life-hacking, personal validation, better decision making and attracting our heart's desires.
The future...

Why would this vanilla content farm trend excite me? Because I'm naturally drawn to tying on the Underdog's cape to advocate for a noble cause -- and counterbalancing that insulting, exploitive trend is noble. Now I'm free again to do so -- to fill the void left by my former partners (and other corporate content farmers/Borgs) to serve those who are hungry for more meaningful and flavorful tarot goodness, served up by real people who love what we do and who care about enriching the lives of others and making a difference, not just a buck.


Though a buck is also nice. And there are bills to pay, so please support the TA underdogs, join us today, and help spread the Tarot Advice love!*

*To better serve only original, quality content and advice to our members, TarotAdvice is 3rd party ad free!
TarotAdvice is a USA-based owned and operated boutique-sized company located in Connecticut. Our primary mission is to deliver nothing but the finest, instant and in-depth Tarot readings for real-time solutions, inspiration, and of course, fun!* We create all our own content, and our passion-driven, hands-on interactive approach provides our valued members with the personal touch, quality experience, and extra something they have come to know, and have expected from us for more than a decade.

About our Approach

Jo-Anne's ongoing mission is to make Tarot accessible by anyone as a valid, practical tool for empowerment and personal exploration of the human experience, and her approach to Tarot is that it's fundamentally a revelation of the science of life for the art of living. It's an archetypal pattern language of living truth -- a universal tool for communication, validation, and personal prediction that simultaneously contains and reveals both the profound secret Code and the simple access Keys to the unfolding process and natural orders of life and love.

A specific Tarot reading is like a multi-dimensional breadcrumb trail of these dynamic interconnections set up as a site, or "google" map of its potential. It puts in a pushpin, so to speak, and says "You Are Here." From this reference point you can explore your current course or be guided through an alternate route in order to more effectively get where you want to go.

Following Carl Jung's discussion on universal archetypes and Aristotle's tenet to "know thyself," the Tarot, as a momentary snapshot of our common human drama, reveals an ongoing story or map of development. These include milestones, principles, influences, alternate routes, validations, and natural consequences -- both in the macrocosm, or "big picture," as seen in the Major Arcana, and in the microcosm of the everyday or mundane, as seen in the Minor Arcana. The Courts act as a connecting bridge or as an editorial of these stages by defining your level of mastery, or by suggesting possible important influences connected to your situation. (More in Tarot Advice 411)

The "virtually genuine" difference

Dave synthesizes the latest available technology with the timeless art and science of Tarot reading to facilitate authentic, real-time interaction with the cards from beginning to end. Unlike any other, TarotAdvice has consistently set, and then raised the standard to provide delivery of your Tarot reading via our proprietary "virtually genuine" interactive programming from the moment you select your spread, through the process of shuffling and cutting the cards, to selecting your own cards and deck of your choice! You can even "cleanse" the cards by reordering the deck back to its out-of-the-box order, or choose to leave it in the very order it was left by the previous user. Neither the cards nor spreads are randomly generated or predetermined. Furthermore, our interpretations are not generic, but are painstakingly written by Jo-Anne and our featured authors, Monte Farber & Amy Zerner, and Paul O'Mara. They are organized to address category and position-specific queries, including the option for reversals.

*The information contained in this website is for general information and entertainment purposes only.

The information is provided by TarotAdvice, and while we endeavor to keep the information up to date and correct, we make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability or availability with respect to the website or the information, products, services, or related graphics contained on the website for any purpose. Any reliance you place on such information is therefore strictly at your own risk. In no event will we be liable for any loss or damage including without limitation, indirect or consequential loss or damage, or any loss or damage whatsoever arising from loss of data, or profits arising out of, or in connection with, the use of this website. Through this website you are able to link to other websites which are not under the control of Tarot Advice. We have no control over the nature, content and availability of those sites. The inclusion of any links does not necessarily imply a recommendation or endorse the views expressed within them. Every effort is made to keep the website up and running smoothly. However, TarotAdvice takes no responsibility for, and will not be liable for, the website being temporarily unavailable due to technical or other issues beyond our control.You may not, except with our express written permission, distribute or commercially exploit the content. Nor may you transmit it or store it in any other website or other form of electronic retrieval system.

Any redistribution or reproduction of part or all of the contents in any form is prohibited other than the following:
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  • You may copy the content to individual third parties for their personal use, but only if you acknowledge the website as the source of the material
This website and its content is copyright of TarotAdvice -- ©2001-2018. All rights reserved.
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